Consumers are always a major player in any real and sustaining change, and he holds out particular hope for young consumers, especially when it comes to authenticity versus marketing. “Millennial kids see through all that bullshit,” he said. Chouinard believes they’re environmentally aware and they’ll express that with their purchases.
How can we teach in ways that take advantage of this awareness and help students become thoughtful global citizens? Below are six life lessons from Chouinard.
1. Optimism is a waste of time
Every empire collapses. The American empire is probably on its way to collapse now. Nature doesn’t like empires. It doesn’t like accumulation in one place, it doesn’t like monoculture. It’s always trying to make diverse species. It wants to spread everything out. And we’re constantly trying to hold everything in.
2. Keep it simple
One of the things I really believed in is the idea of simplicity, that life should always be moving towards more simplicity and not more complexity
3. Climb every mountain
I have regrets but as far as the failure, I don’t look back very much.
4. Cheaters never prosper
We all want to cheat.
5. Consumerism is killing us
The reason why we won’t face up to our problems with the environment is that we are the problem. We’re in denial that everyone of us is the problem. And until we face up to that, nothing’s going to happen. So, there’s a movement for simplifying your life: buy less stuff, own a few things that are very high quality that last a long time, and that are multifunctional.
6. “Slow” travel is important
You remember the trips that lasted for a long time.